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Pay-per-click advertising has several advantages over search engine optimization as well as traditional advertising like radio and print ads:
- The results are immediate. Search engine optimization can take months, and the results are uncertain. Pay-per-click ads appear instantly, and the amount you bid controls their placement.
- You only pay for referrals. With mass media like television, the cost is the same even if you don't get any leads. Pay-per-click ads only cost you money when someone clicks on your ad.
- You can target specific places. Your ad can appear everywhere, or only in certain cities, states, or countries. You can also make it appear within a certain distance from a specific location.
- You know your exact ROI. Using a small piece of HTML code added to your web site, Google can track the sales that come from your pay-per-click ad and compute your return on investment.
To manage your pay-per-click campaign, Tsongas.net charges a set up fee of $300. This fee includes researching the most cost-effective keywords for your site using Wordtracker, the leading keyword research tool, and adding HTML code to your site to measure the sales resulting from each ad.
Monthly management of your campaign is $300/month plus the cost of ad clicks. This includes evaluation and refinement of keywords, A/B split testing of ad copy, and weekly email reports of results. You will be charged for ad clicks directly by Google.
Please email or call 1-888-248-HOST if you would like to discuss a pay-per-click advertising campaign for your web site.
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