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Search Engine Marketing has three components: pay-per-click advertising, directory listings, and search engine optimization.
Pay-Per-Click Advertising
On Google, paid ads appear in the narrow column on the right side of the search results page. As a registered Google Advertising Professional, Tsongas.net can research, set up and manage your Google AdWords pay-per-click advertising campaign. To learn more about the advantages of paid ads and the costs involved, see the Pay-Per-Click Advertising page.
Directory Listings
Listing your site involves submitting it to the appropriate category of a directory like Yahoo! or the Open Directory Project. Yahoo! charges $299 per year for a listing that includes a link to your web site, and can therefore help your site's Google PageRank. Open Directory Project listings are free, but listings are selective and not all sites are accepted. Tsongas.net can help you submit your site to directories.
Search Engine Optimization
Search engine optimization is the process of setting up a web site so it can be found in organic (unpaid) search results when people search for relevant keywords. On Google, the organic search results are the results that appear on the left side of the page. Tsongas.net can evaluate the visibility of your site and optimize it for Google, Yahoo!, MSN and other search engines.
Please email or call 1-888-248-HOST if you would like to discuss search engine marketing for your web site.
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